The Infusionist Gin
Inspired by the Prohibition Era, the hidden messages, the newspapers of the 1920s, and modern times. Our Infusionist Gin was designed to get yourself in the mood and take your taste buds on a journey. Enjoy!
Service
Package Design
Category
Beverage Design
Awards
GDUSA Award 2022 - Student Design
International Design Award, IDA 2022, Gold - Package and Print
Red Dot Junior Award 2022 - Typeface Design
Rookie Award 2022 - Ranked B Product Design
The Prohibition Era was a period between 1920 and 1933 when the amendment Constitution prohibited the manufacture, sale, and transport of alcohol in the United States. On the other hand, however, newspapers are meant to provide people with every detail, no matter how small.
Newspapers help people to become informed and make us aware of what is happening in our daily surroundings. This project brings ideas with different purposes
(Prohibition secrets and hidden messages vs. the newspaper's purpose to reveal all the truth) to create a dynamic and intriguing bottle design.
This concept was designed to make the customer investigate further and uncover the hidden message through a packaging experience, bringing back the time when prohibition tried to take from people a simple pleasure of life.
A Simple Pleasure of Life
The Infusionist Gin flavors – Sweet Spice, Light Citrus, and Fresh Fruit – reflect the historic events that occurred during the prohibition period.
Hidden Messages
Each bottle has two illustrative objects which are clues that reveal the hidden information: They reveal the flavoring agents and the facts about the picture featured in each of the bottles. Newspaper inspired the typographic choices, layout, and the interactive process of revealing all the truth about each product.
