Blank Slate

Design and production of a five part Kit for a toy. Each toy figure and outer package had to be different but maintain visual unity.

Service

Awards

International Design Award, IDA 2022, Honorable Mention - Package and Print

Rookie Award 2022 - Ranked C Product Design

Blank Slate Figures do not show or express anything. These figures are in an original state that has not yet been changed by people or experiences. The target audience for these art toys is young adults who are looking to leave a mark and create a unique character expressed through their personal art. It allows the customer to become his own artist and set his limits just the way he likes.

Designed to be the perfect resource to help ensure a positive experience during a time as an artist, because Blank Slate believes in delivering creative joy to all.

Considering the historical value of the industrial era and the packing systems, the outer packages overall look was based on the use of simple layouts and stickers to create a brand personality. This style does not define the products personality, does not talk about how the customer should create his own art. Because each person will be creating and giving birth to his own art style.

By using graphics to convey the idea of a delivery, this five-package line was inspired by the storks and the idea of the arrival of a new creation. Each package features a one-of-a-kind figure and its own house entrance design. The sides of the outer package have illustrations that line up to storks flying, and each package comes with a certificate of authenticity that can be completed by the artist.

In addition, the language of the product is based on graffiti slang, creating a cooler narrative when giving instructions. Give it a shot! Fill it, scrub it, tag it up. Create things to add or leave it, edit me. It's easy!